Book Writers and Book Authors Newsletter

Introduction to UTMs

UTM codes are bits of text you can add to a link that tell Google Analytics more information about each link. Here’s a sample of what one looks like:

https://blog.bufferapp.com/utm-guide?utm_source=BookAuthor&utm_medium
=email&utm_campaign=may2016

A well-constructed UTM will answer these questions:

Where is the traffic coming from?

How is it getting to me?

Why is it coming to me?

You can use Google's URL builder to create and track these UTMs: https://support.google.com/analytics/
answer/1033867?hl=en

Build better links to get more Google love for your links. And more traffic to your website!

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